Facts About Yoga Business Coaching Services

There was a time when the use of the words, “Yoga” and “business,” in the same sentence, would have been considered “shameful.” However, when you have a Yoga studio, pay for a lease, advertising, insurance, utilities, and more – you know this is serious business. Whether you own a Yoga studio, or are an independent contractor, your money is “on the line,” and possibly your life savings.

Many Yoga teachers, and directors, often ask me the following questions: What is my most effective way to advertise? Who should handle the marketing? What can I do about student retention? Why does a Yoga teacher need a sales letter or business plan?

As the popularity of Yoga grows, more Yoga teachers are looking for professional advice to “stream line,” market effectively, and make their Yoga businesses “recession proof.” For some Yoga teachers, Yoga has evolved from a sideline hobby to a fulltime Yoga business. Yoga students will not be happy to train and learn with you “in a closet.”

As a Yoga teacher, your economic survival is at stake. With a fulltime business, of any kind, a surprising amount of overhead will follow. When you own a Yoga studio, you have to “wear many hats.” If you are already an established Yoga teacher, you went into teaching Yoga to share the gift and practice your own solo routine more often.

Many of the most successful Yoga studios, ashrams, and wellness centers, get “insider” business and marketing advice. The surprising fact is that Yoga business coaching doesn’t have to cost as much as you think. Yoga business coaching can be handled on a “per session” basis. Many Yoga businesses save, and learn, far more than the session costs.

If this is not the case, it is time to find a different Yoga business coach or consulting service. The objective of Yoga business coaching is to help the Yoga business owner become self sufficient. Therefore, consulting is not for dependence, but to teach the typical Yoga studio owner how to fill the gaps and address priorities within a particular Yoga business.

What type of Yoga studio should seek business advice? Most Yoga businesses, of any size, can use help with a particular issue. Established Yoga studios, and Yoga teachers, usually know where they need help, but still need practical solutions. Also, established Yoga studio owners may want to “recession proof” their business or increase their market share right now.

Is this type of service geared toward new Yoga studios, as well? After years of Yoga training, and thousands of dollars, many new Yoga teachers need to recover the money they have invested in their new career as soon as possible. Yoga business consulting services will help any new Yoga studio get to the next level and put the learning curve behind.

Are Yoga business consulting and technical support services given by phone or Email? Actually, I use a combination of both methods. After a Yoga business coaching session by phone, there is a “homework assignment” for my client. Sometimes, this assignment will save my client thousands of dollars or create unforeseen revenue streams.

Sales letters, marketing campaigns, and website development can be handled by your Yoga business coach, but it is far less expensive if you learn how to take control of your own marketing campaign. Again, the objective is to have a client who becomes totally self sufficient.

However, complete marketing campaigns for Yoga studios are never refused by any responsible business coach. In any economy, coaching programs for marketing and business will save you thousands of dollars, and teach you skills that will last you a lifetime. At this point, it will be much easier for you to help your own Yoga students and clients.

© Copyright 2006 – Paul Jerard / Aura Publications

Home Based Business – Why Starting Part-Time is the Smart Way to Success

With the development of various technologies and with low start up costs it has become much easier today for Entrepreneurs to start a Home Based Business. It is estimated that in USA alone there are over 40 million Home Based Businesses. Home Based Businesses represent 63% of all Small Businesses. Furthermore over 75% of these businesses are operated on a part-time basis.

Some of the reasons generally attributed for starting a Home Based Business are; the fulfillment of a dream, the necessity for an additional income or to have a back up income in the event of losing the present secure job. A reason that is more universal is that most people love to own and run a Home Based Business and would like to experience the thrill and excitement of operating a business from home either full- time or part-time. The majority of those who come under the last category are often under the misconception that it needs very little effort to operate a business from home.

If you have an idea of starting a Home Based Business it is advisable that you should start by running it on a part-time basis while continuing to work on your full-time job. There are several very compelling reasons for adopting this part-time business strategy. I shall enumerate the most important ones below.

1. In spite of your enthusiasm and determination to succeed in your Home Based Business, your attempt could end up in failure for various reasons. In such an event you could always fall back on your full-time job. Talking about failure can be disconcerting to some but you have to be prepared for any eventuality.

2. By starting as a part-time business, your investment both in finance and time will naturally be small thus minimizing the risk involved.

3. While in the process of establishing your Home Based Business, you still have to settle your monthly bills. It is the full-time job that can help you tide over this situation especially during the early months of your part-time business. If you start making profits early in your business then build up a reserve fund to start your full-time home based business.

4. The very thought of your having a regular full-time job with a steady income will give you the confidence to take a reasonable amount of risk in your part-time home based business. This will not be possible otherwise.

5. The presence of a full-time job means that you will not be under excess pressure to perform in your pat-time business for your survival. You can learn business skills, acquire business knowledge and grow gradually at your own pace.

6. By holding on to your full-time job you can continue to enjoy the benefits of health insurance, leave and other benefits till you establish yourself in your part-time business.

7. In the event of sustaining loses in your business during the first year or two; these could be written off when submitting your tax returns.

8. It is much easier to obtain bank loans, credit card facilities and other financial benefits for your business while you are in employment. Why not take advantage of this and grow your home based business while you are in employment.

9. If your intention is to become a home based business entrepreneur one day, then make use of your full-time job and lay the foundation for your home based business by making the necessary contacts with people who could be useful to your future business and could also end up as customers. You should of course ensure that your actions do not come in conflict with the Management policies of your employer.

10. Quitting your full-time job one day and starting a full-time home based business the following day could end up in chaos and disaster unless you have very strong support from experienced entrepreneurs. On the other hand if done gradually transition from full time job to full time home based business becomes much easier.

Having said the above, it has to be mentioned that there are ofcource certain disadvantages in the method indicated.

Doing a full-time job and running a part-time home based business can be strenuous and you can experience burnout and consequently neglect either you business, job or even both.

Excessive indulgence in your part-time business can eventually lead to under performing in your full-time job, thereby creating problems with your Boss or Employer.

You will have to sacrifice much of your precious family time for the sake of your home based business.

Success in your home based business or for that matter in any business does not come easily. It requires hard work, sacrifice, dedication and determination. Above all you have to be passionate about what you are doing.

Many great businesses have grown from small beginnings including the Giant Amazon.com. Start sowing the seeds of your home based business while you are in employment, watch it germinate, look after it with tender care, be passionate about it and watch it bearing the fruits of your labor. Enjoy the fruits of your labor and when the time is ripe, quit your full time job. That’s it, keep growing and establish yourself as a successful home based business entrepreneur. This then is the Smart way to Success.

How to Start an Internet Business ? Are You Prepared ?

Are you frustrated starting your highly profitable internet business ?

Are you confused as to which internet guru should you believe ?

Doing business online is similar to an offline business. You give some few years of research work in a particular niche, get the right market, right product and then you fit into a HIGHLY profitable cyber space that makes you money on autopilot for your entire life.

There are…

1. NO Shortcuts.

2. NO overnight internet millionaire schemes.

3. NO push a button get rich machine.

4. NO instant internet riches.

The simple truth is ‘YOU get what you pay for in the form of time and money’.

Here are some myths I believe that leads YOU on a wrong track while starting your own internet business…

MYTH 1 – YOU can make money while you sleep or move around with your girl friend.

Yes it is true that it is possible to make autopilot money online, but that’s not possible from Day 1.

You have to put in a whole lot of efforts initially to enjoy this kind of lifestyle.

Making autopilot money while you’re sleeping simply means that you are up and ready with a killer money making website swamped with 1000s of visitors crawling all over your site.

And to reach this stage it takes real efforts for some few months in the beginning.

MYTH 2 – You don’t have to deal with people.

The fact is that you will make money only when a human on the other side will pay you money.

In short, robots and wires aren’t going to pay you any money.

It is humans on the other side of the globe who will deal with you and grab your products. So be prepared to deal with real live humans.

MYTH 3 – You can fire YOUR boss and quit your dead-broke job instantly.

Don’t do it. Make sure you continue your job till your internet business pays you at least three times more than your present salary on a consistent basis. You’ve got your bills to be paid.

MYTH 4 – You can spend as much time as you want with friends and family.

It is a tough job to promote your business and make it real successful.

Even though your business is completely automated make sure you spend your free time building your business rather than wasting your time chit chatting with friends and family.

Doing business online isn’t a hobby that you can fit it in the spare time while enjoying with your friends and family.

MYTH 5 – Build it and they will come.

That’s the thing of the past. It is just not possible for your site to be up on Day 1 and swamped with hoards of traffic on Day 2.

Don’t believe me. Try it once and you will see. You’ve to put in some serious efforts for few months initially to jump-start your internet business from ground 0 to the top floor. Be prepared for it.

It is true that internet has the horse power to make millionaires, and YOU can be one among them if you stick to it.

You just need to have…

1. A computer.

2. Internet Connection.

3. Right information and know-how and

4. Creative investment of time and money…

to succeed online, BIG time. I wish you all the very BEST.